It is no secret these days that more and more consumers are opting for mobile options. How can real estate companies utilize this to expand their clientele? To be able to develop a synchronized and integrated method of mobile marketing in real estate, your must develop a system which includes the “Five Ps of Real Estate.”
Phoning
The market in the United States alone has more than 277 million users of mobile devices. These gadgets provide people with the chance to make calls, browse the internet and send email and text messages. Such features offer real estate experts the opportunity to work in much larger geographical areas with increased effectiveness.
Property Marketing
Assigning unique Mobile IDs or text code to every property listing enables potential buyers to gain access to property details, photographs and contact details for the listing agent. These Mobile IDs may also be used for all types of property adverts, for instance, online advertisements, for sale signs, newspaper advertisements, direct emails and brochures. Whenever consumers click on property links to view pictures inside the text message, this will take them to a mobile website which not only enables them to view property pictures, but also to look for additional listings.
Personalized Advertising
The company or agent branding must show up in every text message delivered to consumers. Additionally, all text replies to consumers need to contain links to properly branded mobile web pages. Mobile web pages can vary in features from single properties with photographs and description which mimics the company standard website, including property searches, About Us, mortgage calculators and links to social media networks.
Prospecting
An authentic mobile marketing program enables companies and agents to get to prospective clients in ways which did not seem possible in the past. Whenever prospective customer texts to get property details, their mobile phone number must be captured and concurrently directed to the listing agent. By doing this, agents can carry out follow ups in real time.
Platform
An efficient and simple online platform will help to manage the mobile marketing, which will be important for developing a successful system. Companies must be able to trace and manage every prospect, create reports and distribute mass email and text message communications to all agents. In addition, the agents must also be able to track and control all prospective leads to get listings, create reports and personalize messages.
Developing a system which includes several facets of mobile solutions instead of obtaining one marketing product can allow real estate companies to boost exposure in the market using mobile media medium.